Miranda McCanna
Director of Pr and Research at Scribewise
Based in Austin, United States
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Seniority
Other
Department
Other
Location
Austin
Industry
Public Relations and Communications Services
Company size
9
Contact information
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m•••••••@scribewise.com
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Background
About Miranda McCanna
My work sits at the intersection of research, marketing, and PR, helping companies explain what’s changing, why it matters, and where they fit. With a background in earned media and original research, I lead PR strategy and media narratives, while also developing original research studies that strengthen brand authority and drive meaningful coverage.I built my career at the intersection of PR and research, turning original studies into compelling media stories. I’ve owned large-scale research initiatives end-to-end, from framing the right questions and designing studies to analysis, narrative development, and market rollout. That research doesn’t just stay in a deck. I translate it into flagship reports, thought leadership, brand and demand campaigns, executive messaging, and media-ready stories that drive awareness, credibility, and commercial impact across channels.I believe research, marketing, and communications are most powerful when they work together, and that storytelling should earn trust, not just attention.
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