Mirco Scoccia

Background

About Mirco Scoccia

Thoughtful and cutting-edge CREATIVE and CHIEF DESIGN DIRECTOR with twenty years in luxury brand and accessory innovation and success. Highly skilled at translating vision into design and brand identity while effectively directing aesthetic and technical design from concept through full-on commercialization. WHY ME - Deep experience in Italian luxury and American contemporary traditional and DTC markets- Expert in multiple category design; always on brand, on budget and meeting financial targets- Bringing order to chaos in the design and production phases has been a hallmark of my career. CORE COMPETENCIES Footwear Design: leading creative direction; collection brief development - inspiration/theme, illustrations and thumbnails, color stories, materials; print, embellishments and novelties; overseeing and managing technical development and tech packs; overseeing fittings from prototypes through production; managing design and production teams; main line and fashion show management and production. Creative Management: designing and producing fashion and accessories that create emotional connections; leading ideation and brainstorming; creative brief development. Operations and Merchandising: balanced and efficient collection and merchandising planning using new styles and carry overs; constantly meeting every production and design deadline to final walkthrough of the collection with merchandising. Product Development: including concept, design, materials selection, vendor sourcing and procurement, ergonomics, product optimization, prototyping, sustainability, product testing, cost and price analysis and optimization, budgeting and production oversight, and margin maximization. Executive Production: consistently delivering high-production values; overseeing budgets while maximizing margins; vendor selection and overseas production management; robust product pipeline development and wholesale, online, and retail marketing strategy.