Mirela Grigore
Head of Digital Marketing at Toyota România Inchcape Romania, Membra Inchcape Group Plc
Based in Bucharest, Romania
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Seniority
Director
Department
Advertising & Marketing
Location
Bucharest
Industry
Motor Vehicle Manufacturing
Company size
131
Contact information
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m•••••••@toyota.ro
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Background
About Mirela Grigore
16 years of marketing experience in Pharma, Automotive, FMCG : in top companies such as Reckitt Benckiser (RB) South Eastern Europe (10 years), Renault Nissan Romania (4 years), Daewoo Romania (2 years)+7 years managerial experience in leading marketing teams, as well as cross-functional teams for achieving outstanding business results: direct reports (6 team members with different seniority levels, SBM, BM, JBM, trainee), cross-functional teams (5 to 10 team members) Strong P&L management and budget control experience: manage a marketing budget of several mil Euros for 11 countries Business achievements- 2016 healthy topline and bottom line growth for NR, GM and PC for OTCs for entire region Reckitt Benckiser (RB) South Eastern Europe (11 countries)- outstanding market share growth for Nurofen in Romania in 2015 (+100 bpps)- successful integration of the Greek business leading to 2014 market share growth in all categories: adult analgesics (+ 270 bpps), sore throat (+ 190 bpps), antacids (+430 bpps)
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