Mirena Ivanova

Background

About Mirena Ivanova

As Head of Marketing at Forbes Bulgaria, I lead the brand’s growth and positioning across digital, print, events, and TV. My role combines strategic marketing, audience development, and cross-channel communications to ensure Forbes remains the leading platform for success, leadership, and innovation in Bulgaria. Core expertise: • Marketing & Brand Strategy – integrated campaigns that connect business and audience growth • Digital Growth – managing presence across website, social media, newsletters, YouTube, TikTok • Events & Editorial Projects – positioning flagship events, award programs and editorial initiatives • Partnerships & Business Development – building Forbes as a One Stop Shop for business visibility • Cross-team Leadership – aligning editorial, art, sales, and events teams with marketing goals More than 20 years ago, I discovered the power of media and felt it as my true calling. I believe media has the responsibility to set standards, inspire the next generation, and motivate people to strive for more every day. This conviction is what drives my work in marketing within the media industry – creating strategies that not only grow brands, but also empower audiences and shape positive change.