Miro Ovaska

Background

About Miro Ovaska

Analytical, ambitious and results-driven B2B marketing professional with over three years of experience in crafting and executing digital marketing strategies. At Wärtsilä Energy, I help shape the future of decarbonisation—one impactful marketing campaign at a time. In my current role as Digital marketing manager, I'm responsible for driving key global digital marketing development initiatives and executing digital marketing campaigns for our product and services portfolio. My scope includes- Shaping and executing global digital marketing strategies that align with business goals - Leading key organic and paid digital campaigns—such as the Crossroads to net zero report and the launch of the Wärtsilä 46TS engine - Overseeing Energy's Social media channels, scaling our Energy LinkedIn account from 60k to over 100k followers through emphasis on quality and consistency - Creating compelling content and visual assets for social media, web and campaign use - Managing SEO & SEA efforts to boost visibility and performance - Overseeing budgeting, data analytics, and reporting - Onboarding and supporting colleagues, and managing collaboration with our external partner agencies In addition, I have extensive international work experience from B2B sales, international and EU politics from Brussels and Copenhagen, as well as global logistics and supply chain management. Master of Science in International Business and Marketing from Turku School of Economics When I’m not crafting digital marketing strategies, you'll likely find me at the gym, chasing a tennis ball, or trying to master the perfect golf swing. I also enjoy hikes in the nature and discovering new corners of the world through travel. I'm a big believer in lifelong learning—whether it's diving deeper into B2B and digital marketing and the impacts of AI, picking up a new language (currently Italian), or getting lost on the pages of world history.