Mirta Antonini

Background

About Mirta Antonini

With a strong foundation in brand strategy, omnichannel marketing and business growth, I bring over a decade of experience in scaling brands, driving revenue and leading high-impact marketing strategies and media campaigns. Currently Head of Marketing at SupplHi (SRM SaaS), I focus on brand positioning, demand generation and B2B event management. Previously, I have successfully executed brand transformations and go-to-market strategies for top-tier FMCG companies, shaping brand positioning and market penetration. Key Specialties: Brand Strategy & Rebranding Marketing Strategy & Execution Agency & Stakeholder Management (C-Level and CEO negotiation) Demand Generation, Lead Nurturing & MarTech Integration Budget & P&L Management (1.2Mln€+ onmichannel campaigns) Leadership & Team Development (+5 professionals) Market & Consumer Insights Fluent in Italian, French and English Passionate about combining data-driven marketing with creativity, I thrive in dynamic industries where digital transformation, consumer insights and strategic execution drive growth. My goal? To align marketing, sales and product for high-impact business success.