Mirza Abbas Agha
Dmp and Measurement Lead at Choueiri Group
Based in Dubai, United Arab Emirates
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Seniority
Manager
Department
Other
Location
Dubai
Industry
Advertising Services
Company size
183
Contact information
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m•••••••@choueirigroup.com
Phone
5 credits+971 ••• •••• ••••
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Background
About Mirza Abbas Agha
DMP and Measurement Lead @ Choueiri Group | Data Monetization Expert As the DMP and Measurement Lead at Choueiri Group, the leading media representation group in the MENA region, I leverage my Facebook and Google certifications and 10+ years of digital marketing experience to deliver value to both publishers and advertisers. I have developed expertise in data monetization, audience segmentation, and campaign analytics, which enable me to build effective consumer journeys and translate acquired data into meaningful insights. I manage 1st and 2nd party data partnerships to enhance the performance and revenue of the DMS portfolio of websites and apps, which is the largest publisher network in the MENA region. I also implement innovative and scalable data solutions that optimize the reach and engagement of the advertisers' target audience. My mission is to create data-driven strategies that support the growth and success of the DMS platform and its partners.
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