Misaki Kimura

Background

About Misaki Kimura

I began my career as a founding member of a newly established component sharing and standardization strategy team, focusing on maximizing efficiency through strategic part integration across multiple vehicle models. Starting with zero automotive knowledge, I learned everything from scratch while collaborating closely with vehicle planning, design, and engineering departments. Together, we worked on optimizing development costs while delivering more appealing and high-quality components. Later, I moved to the product branding strategy team, where I focused on defining the unique identity of Mitsubishi vehicles in a more systematic and strategic way. In addition to data analysis, we conducted on-the-ground research in Southeast Asia — including in-home visits and focus interviews in Thailand and Indonesia — to gain deeper insight into how people perceive and use their vehicles in daily life. These firsthand insights helped us shape a brand strategy that resonated with real users. Since March 2024, I’ve been based in Australia (Mitsubishi Motors Australia limited) for a one-year overseas training program organized by Mitsubishi Motors HQ. As this was my first experience living abroad, I prioritized building relationships with local colleagues through face-to-face communication, including casual, everyday conversations. As part of my activities, I visited dealerships across four different region, conducting interviews focused on branding. I shared the findings with HQ in Japan, contributing to a better understanding of the Australian market and bridging the gap between cultures. Currently, I’m part of the Future Vehicle Portfolio Strategy team in Japan. I’m exploring long-term strategic possibilities through a data-driven approach, imagining what the world might look like in 2035 and shaping strategies that align with diverse global needs and values. 3 “” 2024314 2035