Misme Halonen

Background

About Misme Halonen

Experienced marketing professional with a strong track record in paid media, FMCG brand management and stakeholder collaboration across FMCG and beauty industry. Currently leading paid media operations at Hartwall and participating in a 9-month leadership training program. A proven track record in driving growth for iconic consumer brands such as Lumene, Nivea, Hartwall Jaffa, Pommac, and ED Energy Drink. Passionate about combining brand strategy with relevant storytelling and effective media investments to launch and grow engaging FMCG brands. Advocating for marketing that is both data-driven and creative, ensuring relevant content reaches the right audience through paid, earned, and owned media. Expertise includes successful 360 campaigns combining integrated ATL and BTL. Author of Finland's first influencer marketing guide, Vaikuttajamarkkinointi, published by Alma Talent (2019). An academic background in strategic marketing, information systems, corporate communication, and consumer psychology. A positive and approachable problem solver, always eager to brainstorm and share ideas. As a leader, striving to create psychological safety and supportive atmosphere within the team. Eager to connect and collaborate on strategic marketing initiatives that drive business growth. Known for a strong commercial mindset and ability to understand and leverage marketing's impact on business goals.