Mitch Germann

Background

About Mitch Germann

A global enterprise leader at the intersection of brand, business, and culture, Mitch Germann serves as Chief Business Development & Brand Officer at FleishmanHillard. In this role, he leads global teams responsible for positioning, marketing, prospecting and pitching FH to generate demand, win business, and expand accounts. Before assuming his current role, Mitch held several leadership positions at FH, including overseeing the Global Retail, Sports & Lifestyle sector, serving as a Client Experience Director, and acting as a Global Client Leader. Mitch’s career has been built around the intersection of brand, culture, and business—where clear strategy, emerging technology, powerful storytelling, and trusted relationships drive real outcomes. He’s led communications and marketing initiatives for world-class organizations across college and professional athletics, startup brands, and Fortune 500 companies. His path includes in-house roles leading communications for University of Kansas Athletics, overseeing marketing and communications for the NBA’s Sacramento Kings, and guiding global communications for Nike's Jordan Brand. In addition to in-house leadership, he’s spent years in an agency environment partnering with brands and properties including ATP Tour, Bay Area Host Committee, Beekeeper Coffee, Division Street, EA SPORTS, Fitbit, Klutch Athletics, LA Clippers, Levi’s, NBC Sports, Pac-12 Conference, Phoenix Suns, and the United States Olympic & Paralympic Committee. Mitch’s career highlights include helping launch Jordan Brand’s first-ever NBA All-Star jersey, supporting communications for Fitbit’s IPO, managing the Jordan Brand x Paris Saint-Germain partnership launch, supporting EA SPORTS’ transition from EA SPORTS FIFA to EA SPORTS FC, and guiding the launches of Division Street and Klutch Athletics. He’s worked directly with two Hall of Fame coaches, three NCAA All-Americans, an NBA MVP, and an NBA Rookie of the Year—alongside high-profile C-suite executives from across the retail, sports and lifestyle industry. His experience spans the world’s biggest stages—from the FIFA World Cup, NBA All-Star Weekend, and Super Bowl, to the Olympic and Paralympic Games—with communications programs executed in markets around the world including Beijing, Paris, Rio, Shanghai, Turin, Tokyo, and beyond.