Mitch Lewis

Background

About Mitch Lewis

Mitchell Lewis is a seasoned senior executive and the Founding Principal of global expansion consultancy, Counterparts Advisory. Lewis is a global franchise veteran with a long history of developing expansion models from direct franchising to master licensing. His years of global business expansion give him the advantage of acutely understanding brand awareness, acceptance and engagement. He knows that companies face challenges operating in a new country and has the experience and team to create – and execute – an expansion plan that is efficient and sustainable, while preserving a company's core business model. Formerly, he served as managing director of EMEA for Berkshire Hathaway’s property group, Berkshire Hathaway HomeServices, overseeing the network’s franchise development and operations throughout Europe, the Middle East and Africa. Lewis brings vast international franchise sales and strategic operations experience, first at Cendant Corporation where he managed the global expansion and deal negotiations for Century 21, Coldwell Banker, Coldwell Banker Commercial and ERA. Later, at Realogy Corporation, he grew the global presence and enhanced the processes and systems for the same brokerage networks as well as Sotheby’s International Realty. He also served as managing director of Asia Pacific for Christie’s International Real Estate, where he established the network’s operational presence and helped lead the brand’s global development. Building upon his senior corporate roles, he founded Munich-based Counterparts Advisory LLC to consult for consumer brands seeking franchise expansion and operational guidance as they develop around the world.