Mitchel Forney
Vice President of Marketing at Softheon
Based in Columbus, United States
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Seniority
Vp
Department
Advertising & Marketing
Location
Columbus
Industry
Software Development
Company size
245
Contact information
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m•••••••@softheon.com
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Background
About Mitchel Forney
I bring a rich history of results-driven marketing and product marketing to any B2B company. I leverage an uncanny ability to absorb large amounts of complex information and translate it into insightful and outcomes-focused plans. I work both strategically and tactically, across teams, to deliver needed results. I am passionate about working with people. I obsessively transform the needs and challenges of my coworkers into actionable solutions. I'm the person in meetings that helps everyone feel heard and distills group feedback into focused next-steps. I drive consensus and excitement, and no meeting is wasted if I participate. Contact me at m@mitchelforney.com. Experience in Industries / Target Markets: Accounts Payable Automation | B2B | Banking and Finance | Emergency Response and 9-1-1 | Enterprise Contact and Call Centers | Healthcare, Hospitals, and Health Insurance | Invoice Capture | Property and Casualty Insurance | SaaS Management | Software Asset Management (SAM)| Telecommunications | Workflow Automation | Cyber Security | Enterprise Information Technology | On-Premise Software | SaaS | SMB Quick Hits on my Experience: Accounts Based Marketing (ABM)| Battle Cards | Buyer Persona Development | Case Studies | Competitive Intelligence Reporting and Competitive Analysis | Content Creation | Deep Understanding of Marketing Concepts | Demand Generation | Email Marketing | Excellent Verbal And Written Communication Skills | Field Marketing | Growth Hacking | Inbound Leads | Key Success Metrics and Key Performance Indicators (KPIs)| Marketing Automation Tools | Marketing Management | Messaging Development | New Products and Markets | Overall Go To Market GTM Strategy | Partnership With Sales | Product Marketing | Product Positioning | Product Launch | Project Management | SaaS and Software Marketing | Sales Enablement | SEO | Services Marketing | Subject Matter Expert | Trade Shows | Training | Understanding of Data Analysis | User Events | Value Proposition | Webinars | Working Knowledge of Marketing Tactics
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