Mitchell Roe

Background

About Mitchell Roe

As a Performance Supervisor at KWG, I achieved a 2x increase in Return on Ad Spend (ROAS) by managing multiple platforms, including Meta, TikTok, LinkedIn, and Trade Desk, to execute effective advertising campaigns. I also provided mentorship and training to junior employees, fostering their professional growth and development. I demonstrated expertise in managing quarterly budgets exceeding $1 million, ensuring optimal allocation and maximizing campaign performance. I have led the agency’s largest media spending vertical at GeistM as a Manager, developed successful media campaigns across various native channels and email marketing, and generated quarterly insight reports that led to increases in media scale and revenue. Experience with managing monthly budgets of over $2 million. With a Bachelor of Business Administration degree in Marketing from the University of Georgia, I have over four years of experience in digital marketing, specializing in display, insights and actions, paid search, SEO, and performance metrics and reporting. I am passionate about driving results through the development of marketing strategies, marketing plans, and onboarding for clients. I am actively growing my network of industry professionals, colleagues, alumni, and other creative individuals, and I am open to connecting for business opportunities, idea sharing, and coffee chats.