Mithlesh Kumar Singh

Background

About Mithlesh Kumar Singh

As a dedicated and results-driven Decision Analytics Associate, I specialize in leveraging data to deliver actionable insights and drive strategic decisions. With expertise in Power BI, PySpark, and end-to-end data pipeline management, I have successfully optimized reporting processes and developed impactful dashboards for key business areas, including Account-Based Marketing (ABM) for SMC and ENT. I pride myself on my ability to transform complex datasets into meaningful narratives that empower stakeholders. My work includes automating workflows, creating live data snapshots, and developing comparative analyses (e.g, 30-60-90-day lookbacks) to uncover trends and improve efficiency by up to 90%. I've also designed and deployed custom KPIs and metrics to measure the effectiveness of marketing efforts, ultimately enhancing engagement and campaign performance. What I Bring: 1) Data-Driven Strategy: Experience in building 5+ Power BI reports to streamline marketing KPIs and engagement tracking. 2) Efficiency Through Automation: Automated 6+ key reports, reducing human effort by 80% and refresh times by 90%. 3) Advanced Analytics Expertise: Seamlessly integrated tools like APD Synapse and Power BI for scalable data ingestion and real-time reporting. 4) Stakeholder-Centric Insights: Delivered Opportunity Boosters and heatmap analyses for over 400 stakeholders, boosting operational decision-making efficiency. 5) Predictive Modeling: Designed recommendation forecast models from scratch, achieving an accuracy of 85%. Whether it’s optimizing workflows or enhancing data storytelling, I’m passionate about creating solutions that drive measurable impact. Let’s connect to discuss how I can contribute to your team’s success!