Mithun Gupta

Background

About Mithun Gupta

I am a marketing professional with over nine years of experience across CRM, database management, brand development, experiential marketing, digital and customer lifecycle marketing. I am passionate about solving business problems and developing solutions that bridge the gap between customer expectations and actual experiences by analyzing customer journeys. My strengths lie in crafting consumer-centric marketing communications with meticulous attention to detail, even under tight deadlines. I excel in strategic thinking, planning, multitasking, and team management. Throughout my career, I have successfully collaborated with cross-functional teams, demonstrating leadership and the ability to manage high-impact initiatives independently. My strong analytical skills and creative problem-solving further enhance my ability to drive meaningful marketing outcomes. In my current role as a Customer Experience (CX) Strategist at FCB SIX for Mazda Canada Inc. and Johnson & Johnson Innovative Medicine, I develop and execute CX strategies to optimize customer conversions. Most recently, I designed patient lifecycle journeys that contributed $6 million in revenue for J&J. I am also Salesforce Certified, holding both the 'Salesforce Certified Marketing Cloud Administrator' and 'Salesforce AI Associate' credentials, equipping me with deep expertise in marketing automation, AI-driven insights, and customer engagement strategies.