Mithun Rao

Background

About Mithun Rao

Throughout my 19-year journey, I have evolved from crafting narratives in boardrooms to driving marketing initiatives that emphasise scale, performance, and purpose. With a strong foundation in both corporate brand development and agency-led innovation, I offer a comprehensive perspective on marketing—from insights to results. Corporate Communications & Brand Building (6 Years): I built my corporate foundation at BIAL, The Times of India, and Theorem India, where I managed brand communications, corporate affairs, marketing campaigns, and large-scale events. Whether launching airport terminals or leading high-profile media partnerships, these years enhanced my ability to communicate trust, engage stakeholders, and ensure brand alignment both internally and externally. Agency Leadership & Growth Marketing (13 Years): My next chapter unfolded in India’s most ambitious creative agencies—MAA Communications(SABRE), MRM McCann, Langoor (Havas), Experiture, and Dentsu Creative/Webchutney. Here, I built and led teams across: Client Servicing Digital & Performance Marketing Growth and Demand Generation Campaigns Account Management & Strategy Across these roles, I’ve partnered with marquee clients in industries such as: IT/ITES: Cisco, Intel, Citrix, Infosys, Microsoft, Schneider Electric, Tech Mahindra, TCS, Fujitsu, Evalueserve, GreytipHR, Mulesoft Healthcare: Max Hospitals, Cloudnine, Digbi Health, HealthifyMe (B2B) FMCG: ITC Dark Fantasy, Tata Tea, Kannan Devan, Tetley Automotive: TVS Ntorq, Yamaha BFSI/Fintech: Moneyview, Infosys Finacle, Exide Life Insurance, SBI Home Loans, CPS (USA) Luxury & Lifestyle: Tanishq, Mia, Titan Irth, IRIS Real Estate: Mantri, Vaishnavi Developers Manufacturing/Engineering: Danfoss, Grundfos, Zafco Tyres Education: Xseed Aviation: BIAL Notable Campaigns I’ve Planned & Orchestrated: Some of the most defining moments in my career came from leading strategic, insight-driven, and culturally rooted campaigns that moved the needle at scale: A. “Innovate for Digital India 2.0” (Intel & Government of India) → A multichannel campaign accelerating tech adoption among Indian startups. Video-https://bit.ly/45jeX73 | Blog-https://bit.ly/4fn3lod B. “The Golden Mile” (Cisco & Andhra Pradesh Govt) → India’s longest smart street — transforming Vijayawada into a connected, secure smart city hub. Read Article- https://bit.ly/4ldQwOa C. “Mann Hai Toh Money Hai” (Moneyview with Ranbir Kapoor) → A disruptive, AI-led fintech campaign changing how millennials view personal finance. Watch Campaign-https://bit.ly/4olXxPK