Mo Luthra
Branding Strategist Owner at Bland To Brand
Based in London, United Kingdom
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Seniority
Other
Department
Other
Location
London
Industry
Advertising Services
Company size
4
Contact information
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m•••••••@blandtobrand.co.uk
Phone
5 credits+44 ••• •••• ••••
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Background
About Mo Luthra
I have worked with some of the biggest brands in the land to some of the nicest startups you could come across. Regardless of size or industry, we implement a process to define and develop brands. Most individuals I interact with don't get the power of building a brand. They see brand through the lens of logo creation, a colour palette and possibly a website. They don't get the idea that brand development is probably the single most important tool for long-term business profitability. By becoming a brand you de-commoditise your offering, you create attraction in the mind of the consumer and you form a barrier to the competition.
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