Verified recordSoftware Development

Mo Nassar

Gtm Lead at Apparatus

Based in London, United Kingdom

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Seniority

Manager

Department

Advertising & Marketing

Location

London

Industry

Software Development

Company size

9

Contact information

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Email

1 credit

m•••••••@apparatus.io

Phone

5 credits

+44 ••• •••• ••••

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Background

About Mo Nassar

HEY I’m Mo. I work in B2B SaaS sales, helping manufacturers, distributors, and wholesalers modernise how they sell with an ERP-native trade platform.In practice, that means giving customers live pricing, stock visibility, and self-serve ordering, while helping internal teams cut rekeying, credits, and avoidable admin.I didn’t come into SaaS through the usual route. I moved to London and built things from the ground up. No ready-made network, no shortcuts, just learning the hard way and getting better through repetition.Since then, I’ve built my approach around a few things that actually move deals:better discovery, tighter follow-through, cleaner deal control, and consistent execution without the mood swings.Today, I work full-cycle across prospecting, discovery, demos, commercial conversations, and closing. I also help shape messaging, process, and how the commercial motion is built from the ground up.What matters to me is not just closing deals, but how they’re closed: calm process, clear communication, strong stakeholder management, and making decisions easier for buyers.A few things about me:SaaS sales across the UK, Europe, and MENA. Fluent in English and Arabic. Comfortable in complex and regulated environments. Big on Personal Development, fitness, structure, and building a life that feels solid outside work. Properly obsessed with AI and tech. I’m always learning, pressure-testing, and applying it to sharpen my work, my thinking, and my life.If you’re in SaaS, B2B commerce, or building in this space, feel free to connect. Always happy to swap notes and learn from smart people.

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