Mo Waja

Background

About Mo Waja

I bring a strong mix of business & customer intelligence, brand strategy, B2C and B2B marketing, and performance strategy. In my last 11-years in the sector I've worked on both the agency and client side — driving revenue in for-profit, building brand connection + program engagement in loyalty, and raising donation dollars in cause-based marketing. In this time, I've led annual marketing strategy, full-funnel campaigns, and brand refreshes — all with a clear, customer-first, results-focused approach, while leading a cross-functional team of data scientists, media performance professionals, analysts, creatives, junior strategists, and partner agencies. Ultimately, data + testing sits at the core of my strategic approach. Whether we're looking at acquisition marketing, building your CRM or loyalty program, evolving brand, or raising donation dollars for your cause, I specialize in leveraging business and consumer intelligence to design actionable strategies (from targeting all the way to ad creative) that drive results.