Mobin Raza

Background

About Mobin Raza

I am a business leader with a diversified and versatile experience and exposure. While working with some of the largest organizations and brands in different capacities, I have acquired an unmatchable skill of identifying opportunities and delivering results through a very focused approach: Specifically: • Understanding consumer which is the source of revenue (P&L acumen), and utilizing modern and innovative approaches to reach out to the consumer. BtoB and BtoC both. • Product and brand development; from scratch till the consumer. Concept, Packaging, product itself, quality, communication and delivery to the consumer. • Building, leading and inspiring Sales and Marketing teams to achieve brand preeminence in any product category. • Delving into details for ensuring that whatever is done, should be well grounded. Specialties: • Marketing Strategy • Trade Marketing • Innovation & Successful Launches • P&L Management • Portfolio Management • Competitive Analysis • Consumer research • Market Research Data Analysis • Communication development • Sales Capability Enhancement • Business Development • Distributor Management • Distribution Strategy • Relationship Development