Mobin Shalee
Senior Manager - Corporate Brand & Marketing at Greaves Cotton Limited
Based in Mumbai, India
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Seniority
Manager
Department
Other
Location
Mumbai
Industry
Industrial Machinery Manufacturing
Company size
2.3K
Contact information
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m•••••••@••••••.com
Phone
5 credits+91 ••• •••• ••••
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Background
About Mobin Shalee
I started with the RFM & CLV framework pretty early on as retention marketer driving retention marketing for brands like Mondelez, Colgate & BPCL. I then moved to handle marketing P&L for some early stage & established brands - Hunter Douglas, Tata ClassEdge, Infra.Market & Prodigy Game. Most my assignments involved setting up and scaling the marketing practise with core teams, across Brand Positioning, Retail & Activations, Consumer Insights, Digital, UI/UX & Growth Strategy. One thing that I have learned across all my assignments is as you scale-up operations you may not always have all the right answers but that’s okay as long as we have got hustle, commitment & ownership on the table. The most important aspect of any Annual Operating Plan is how brilliantly is it executed on-ground. Work Apart, I do enjoy fitness, nutrition & reading on topics: Growth,PLG, Physics…
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