Mohamed Daniy

Background

About Mohamed Daniy

Home Appliances | Traditional & Modern Distribution Expert29 Years Building Markets, Teams & Trust Across MoroccoMy career is not a list of jobs.It is a story of trust, challenges and growth —built over 29 years in Home Appliances across Morocco's Traditional & Modern channels.From fixing appliances at Metro (1998)to directing sales at UMAREQ (2024) —every step was intentional, every risk calculated,every relationship built to last. KEY ACHIEVEMENTS - Tripled annual revenue (CA ×3) within 2 years- 🥇 Best Employee of the Year — Samsung Morocco 2012- Record Monthly Turnover — Samsung August 2013- Built & managed 40+ promoters sales force- Launched Sony Morocco against Samsung, LG & Sharp- Built Brandt Morocco distribution from zero- Trusted to return to UMAREQ as Sales Director WHAT MAKES ME DIFFERENT :Unlike most Sales Directors, I have a true 360° expertise across BOTH channels : Modern Trade — Large Format Retail & Key Accounts Traditional Trade — Distributor & Retailer NetworksThis rare combination gives me a complete vision of the Moroccan Home Appliances market that very few professionals can offer.🤝 BRANDS I'VE WORKED WITH :Samsung | Sony | Brandt | Royal | Arthur MartinZanussi | Beko | Metro CORE EXPERTISE :Sales Direction | Business DevelopmentKey Account Management | Traditional & Modern TradeTeam Leadership | Trade MarketingDistribution Strategy | Contract NegotiationBrand Management | Home Appliances Based in Casablanca, Morocco Open to strategic challenges & partnerships#HomeAppliances #Sales #Distribution #Morocco#ModernTrade #TraditionalTrade #Electroménager