Mohammad Abbas

Background

About Mohammad Abbas

With over 7 years of experience in the Canadian Grocery and Market Research industries, I currently work as a Category Insights Advisor at Metro, supporting their discount banner, Food Basics. My expertise includes leveraging advanced analytical tools in the industry such as the dunnhumby suite (Shop & various Power BI applications), NielsenIQ Discover, and Numerator's Promotions Intel to deliver strategic and actionable insights for the Merchandising Teams. I specialize in conducting detailed category reviews, promo performance deep dives, along with regular and seasonal analyses for assortment planning. At Metro, I have built trust with key stakeholders in Merchandising by mastering the category management, promotional analytics and assortment planning processes at Food Basics and delivering insights that drive data-informed strategies across all levels within departments and categories. I also lead monthly flyer performance deep dives, presenting actionable recommendations to senior leadership to optimize flyer performance and maximize impact. In my previous roles at NielsenIQ, I successfully established partnerships with grocery, drug, and convenience retailers, developed e-commerce data partnerships for over 20 retailers, and implemented KPI monitoring systems to ensure data quality standards consistently exceeded 90%. I mastered client management, retailer onboarding, and data analysis in these roles. I hold a Master’s degree in Management Sciences from the University of Waterloo, specializing in Operations and Business Analytics. My technical toolkit includes Microsoft Office Suite, Power BI, Intermediate SQL and Python. I am always eager to learn and grow while connecting with professionals across diverse industries.