Mohammad Ayyad

Background

About Mohammad Ayyad

As a Programmatic Executive at Publicis Groupe, I blend technical skill and marketing insight to deliver data-driven advertising strategies that drive real results across digital platforms. With an MBA in Management Information Systems and a strong background in e-commerce and digital marketing, I specialize in performance-driven campaigns across programmatic advertising and search engine optimization (SEO). My hands-on experience spans global companies like CMA CGM and Global Commerce Media. At Publicis, I manage video, YouTube, and display campaigns across gaming and audio apps using tools like DV360, Campaign Manager, Google Ads, and Meta Ads, focusing on optimizing reach, engagement, and ROI. Core Skills & Focus Areas: • Programmatic Advertising (DV360: Display & Video 360) • SEO (On-page SEO, Off-page SEO, Content Strategy) • Digital Marketing Strategy for e-commerce and app-based platforms • Media Buying and precise audience targeting • Key Metrics: CTR, CPM, ROAS, CAC, Conversion Rate • Platforms: Dv360, Meta Ads, Google Analytics I’m passionate about solving business challenges with strategic digital solutions, and I’m always open to bigger challenges and leadership roles in digital strategy, SEO, and programmatic media. Based in Beirut, working across MENA & global markets. Let’s connect and create impact together.