Mohammad Yaqoob

Background

About Mohammad Yaqoob

A commercially aware and seasoned marketer with over 2 decades of demonstrated history in the chemicals industry, I have an exposure in business management, company strategy, brand & portfolio management and channel & sales planning. A holistic business leader who delivers results through strategic leadership, powerful storytelling, and most critically, building and nurturing high performing teams. Recognized as a foresight champion, I thrive on, market research & forecasting trends to ensure business growth & sustainability. From launching mega brands, turning around performance of ‘Atlantis’, to repositioning of ‘Regent’ as the most preferred brand through in-depth consumer insights. Setting trends with launching of NayaSavera’ channel franchise, a CRM department and leading the team in defining GTM (Go-to-Market) strategy for the organization, my journey has been fueled by a deep curiosity to constantly examine the motivations of diverse consumer segments, challenge status quo and work through complexity.