Mohammed Anfal
Digital Marketing Manager at Workafella
Based in Chennai, India
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Seniority
Manager
Department
Advertising & Marketing
Location
Chennai
Industry
Real Estate
Company size
160
Contact information
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m•••••••@workafella.com
Phone
5 credits+91 ••• •••• ••••
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Background
About Mohammed Anfal
With 8+ years of experience in performance marketing, full-funnel lead generation, and advanced CRM automation, I design and execute digital systems that convert intent into action—and action into revenue. I specialize in building end-to-end marketing automation ecosystems using Zoho One (CRM, Campaigns, Social, Flow), WhatsApp Business API, and AI tools like ChatGPT, Canva, and Pika Labs. Whether B2B or B2C, I focus on reducing manual overhead and accelerating MQL to SQL flow with smart triggers, workflows, and behavioral targeting. At Workafella, I boosted lead volume by 35% while cutting manual interventions by 70% through CRM + WhatsApp automation. At Navia Markets, I led cross-channel paid campaigns and implemented content automation—achieving a 20% uplift in ROI and lower CPL across key segments. My core strengths include: Performance Marketing (Google Ads, Meta Ads, A/B Testing, ROAS Optimization) Lead Generation Strategy (Lifecycle Funnels, Drip Sequences, Lead Scoring) 🧠 AI-First Content Automation (ChatGPT, Pika Labs, Canva) CRM Workflow Design (Zoho CRM, WhatsApp Integration, Email Journeys) Data-Driven Execution (GA4, Tag Manager, Zoho Analytics, Power BI) My approach blends creative automation + data intelligence + tech stack integration to deliver predictable growth, improve conversion quality, and drive measurable ROI across campaigns. Let’s connect if you’re scaling your funnel, looking to automate your CRM, or seeking a performance-driven digital strategy.#PerformanceMarketing #LeadGeneration #CRMautomation #ZohoExpert #MarketingAutomation #AIinMarketing #DigitalGrowth #OpenToWork
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