Mohit Bhasin

Background

About Mohit Bhasin

Experienced in offline FMCG sales with 12 years across personal care and beauty brands like Leeford, L’Oréal, O3+, Bombay Shaving Company, and Mcaffeine Expert in handling general trade and modern trade with strong grip on market coverage and retail execution Skilled in distributor appointment, secondary sales growth, and field force management. Successfully managed stockists, retailers, and sales teams across urban and semi-urban markets Strong experience in beat planning, in-store branding, and driving market schemes Focused on target achievement, order booking, outlet expansion, and market hygiene Led new product launches, retail activation, and increased brand presence on the ground Experienced in handling beauty advisors, promoters, and local sales promoters (LSPs) Excellent in scheme communication, trade relationship building, and market feedback Deep understanding of consumer behavior channel strategy, and offline sales planning Track record of boosting sales numbers through structured market execution Passionate about growing personal care brands through strong offline market presence