Mohsin Mulani

Background

About Mohsin Mulani

As a seasoned Salesforce Marketing Cloud Developer with 5 years of experience, I have cultivated a deep expertise in designing and executing customer journeys, leveraging tools like Journey Builder, Email Studio, and Automation Studio. My tenure at Swiftwin Technologies has been marked by significant contributions to major projects, including a successful engagement with Bed Bath & Beyond. In this role, I have honed my skills in creating sophisticated triggered sends to establish continuous communication flows and formulated diverse email campaigns using AMPscript and Dynamic Content Blocks. A key part of my role involves implementing A/B Testing strategies to optimise email campaigns and providing comprehensive training to new departmental employees on the Marketing Cloud platform. I've successfully led a team of developers and QA professionals, ensuring the achievement of business goals and the successful deployment of marketing campaigns. Before joining Swiftwin Technologies, I served as a business support executive in campaign operations at Great Software Laboratory, Pune. My responsibilities there revolved around the operational aspects of marketing campaigns, where I gained valuable insights into the nuances of campaign management. I worked as a marketing automation specialist at DS Matics Technology Solutions, Pune. My time at DS Matics was instrumental in developing my expertise in Marketing Automation and Email Marketing. I was involved in a significant project with HDFC, where I developed and executed multi-step campaigns/journeys, validated emails, and utilised SQL queries for effective audience segmentation. My professional journey at Axis Bank, Pune, as a Business Support Executive was foundational, providing me with hands-on experience in customer support, application troubleshooting, and Salesforce CRM management. I am a certified SFMC Developer, Email Specialist, and Administrator, reflecting my comprehensive understanding of Salesforce Marketing Cloud. My technical proficiencies include AMP Script, HTML/CSS, SQL, and Jira, complemented by strong interpersonal skills and an agile approach to project management.