Moira Davis

Background

About Moira Davis

I am a senior marketing executive with a passion for working hand-in-hand with cross-functional teams to optimize the value of marketing internally and externally for numerous high profile sports and entertainment brands. I am self-employed and consulting with 77 Ventures Creative on new business after having spent over 18 months with NASCAR Marketing on both national awareness/tune-in plans as well as weekly DTC ticket sales for 30+ races across the season. I partnered with NASCAR's creative and production agencies, 77Ventures and Boomshot, as a liaison to NASCAR Marketing and Media to optimize the communication and strategy across the creative and production heavy, week to week media plans for the 10 month long NASCAR season. Prior to my consulting role, I oversaw the affiliate marketing strategy and partnerships with emerging DTC, OTT and traditional MVPD distributors with oversight of creative and media to drive STARZ subscriptions. My background includes a distinguished career with ESPN where I was hired as the first multimedia executive to join the ESPN Consumer Marketing group. As I applied my years of media planning experience to this client role, I provided established strategies that helped to improve execution with brand teams and drive ratings, and help deliver ad sales revenue along with affiliate brand value for customers. My success in this role led to subsequent promotions where I continued to take on added responsibilities during times of company and leadership transitions. My biggest asset is my ability to drive collaboration and communication across the organization by using data and proven results to influence marketing decisions for brand management, creative and media. Some of my career highlights include: Brought structure and cohesiveness in a matrixed organization at ESPN and STARZ, Expanded upon ESPN experience with creative oversight on the B2B side of marketing at STARZ. Managed high performing multi-functional teams across three offices at ESPN with a focus on cohesion and accountability. Executive Highlights: Thrives in ambiguous, fast-paced, and deadline-driven environments requiring the ability to leverage strong problem-solving skills to make quick, effective decisions. Progressive, creative management style with outstanding communication and interpersonal skills. Strategic thinker with the ability to identify opportunities, resource key projects, translate marketing strategies into measurable actions, and deliver results.