Molly Austin

Background

About Molly Austin

Molly is a respected team leader, successful events manager, and proven marketing specialist. She pairs her experience in event planning, hospitality, social media management, paid media advertising, and SEO with her passion for life in the mountains. In her current role as Events Manager and Sales & Marketing Coordinator at Alta Lodge, she has been able to successfully increase online brand visibility to attract a new client base right when it was needed most (I see you, 2020).Molly knows firsthand how a sound data-driven digital marketing strategy across owned, earned, and paid media channels can increase brand engagement, sales, and customer loyalty. In addition to applying these skills to her full-time position, Molly has helped small business clients across the US and Canada develop SEO, Paid Media, and Lead Generation strategies. Her primary professional interests are in SEO, keyword research, brand-focused content creation, paid search, and data analytics.Molly's prior experience in hospitality and customer service means she is an expert communicator, consistently exceeding both colleague and client expectations.Marketing Experience- SEO Strategy- Content Strategy- Paid Media Strategy- Lead Generation Strategy- Social Media ManagementManagement Experience- Project & Team Management- HR Management- Employee Training, Retention, and Evaluation- Budget & Revenue Management- Project Scheduling & Execution- Vendor & Stakeholder RelationshipsTechnical Skills- On-Brand Content Creation- Google Analytics Implementation, Reporting, & Analysis- Google Tag Manager Implementation- WordPress Site Creation & Management- SEO- Landing Page Optimization- Facebook & Instagram Ad Creation, Implementation, & Optimization- Google Ads Creation, Implementation, & OptimizationMolly is an alumna of Somerville Academy and holds certifications in Google Analytics, Google Ads, and Hubspot.