Mon Luo

Background

About Mon Luo

I am a passionate marketer with extensive experience in launching brands into new markets, having worked across both Asia and Europe. My career spans industries from luxury fashion to travel, where I have consistently driven brand growth and expansion through strategic marketing, partnerships, and influencer programs. Currently, I’m a Partnerships Manager at a leading campervan rental company, where I oversee B2B marketing and develop key partnerships with travel agencies and tour operators. I’ve built the team and strategy from the ground up, leading the development of a new API to unlock revenue potential. Additionally, I manage our organic social media presence, growing Instagram followership by 40% in one year, and head our influencer collaboration efforts, driving brand engagement in the travel industry. Previously, I played a pivotal role in the Greater China expansion for luxury brands such as Brunello Cucinelli, Calzedonia, and Intimissimi, and led the highly successful Love, Bonito influencer program, building a network of over advocates reaching millions globally. Having worked in multicultural environments across Asia and Europe, I have firsthand experience in creating brands that resonate with diverse markets while staying true to their core values.