Mona Desai

Background

About Mona Desai

Senior Marketing and Communications Management professional with 17 years experience and an MPH from USC Keck School of Medicine leading marketing strategies for top tier health tech, health plan, health consulting, and independent university research institute, combining the art and science of Marketing by developing strategies that are data-driven and design-led. Results are integrated campaigns that build awareness, cause conversions, and provide purpose. • 10+ years immersed in developing brand and communications strategies integrating creative and content marketing across multi-channel and multi-media platforms: digital marketing, web, SEO/SEM, SMS, social, email, print marketing, events, audio casts, thought leadership, voice-of-customer programs, and PR • Extensive experience leading national commercialization of enterprise solutions using demand gen and lead gen programs and GTM strategies • Proven success in transforming marketing and communications from cost center to net revenue contributor• Specific expertise in storytelling, content strategy, market research, audience journey, targeting + segmentation, and legislation synthesis to achieve audience engagement, while connecting us to the human experience• Energized by management opportunities focused on improving outcomes, delivering value, and challenging the status quo + Lead Acquisition and Retention Marketing for top tier integrated health plan and health provider, Kaiser Permanente + Led Product Marketing for Best in KLAS HealthTech clinical provider and analytics SaaS company + Led Marketing and Communications for KLAS top rated IT Advisory Services Firm + Led Marketing and Communications for product incubation of leading research institute, University of Chicago I'm a firm believer in turning our fears and failures into possibilities, continuous self-work, starting with "WHY," and moment-to-moment transformations. A lover of dogs, I'm a proud mother of a rescue named Oliver.