Mona Rady

Background

About Mona Rady

I'm a Marketer/Research Director with 13 years’ experience in Market Strategy and Market Research. I have a Master’s degree (MA) in Mass Communication from The American University in Cairo (AUC). I also received a double major Bachelor Degree in Mass Communication and Performing and Visual Arts (PVA). I worked with giants Brands in FMCGs like P&G, Unilever, Marico, Danone, Brielle, Nestle, and Automotive like SMG Automotive and Porsche. I have conducted hundreds of Market Researches and developed a myriad of Market strategies for those brands. The diversity of my experience in different categories has sharped my edge in crafting strategies and taking brands from good to great. Besides that, I have also acquired teaching experience and worked as a Graduate Assistant in the Mass Com Department at AUC. As a Marketer, I take decisions based on full knowledge and after calculating all possible risks to make sure brands I work on reach high standards and grow surely.