Monami Mitra

Background

About Monami Mitra

Brand Manager at Austin Plywood India a leading manufacturer and supplier of premium quality plywood products in India. I joined the company in February 2024, after working for vivo, one of the leading global smartphone brands, for more than five years. At Austin Plywood, I am responsible for developing and executing effective branding strategies that enhance the brand image, awareness, and loyalty among the target audience. I work with cross-functional teams to plan and implement integrated marketing campaigns across online and offline channels, such as social media, events, advertising, and PR. I also conduct market research and competitive analysis to identify new opportunities and insights for brand positioning and differentiation. My core competencies include brand positioning, strategic marketing, campaign management and vendor management. I have successfully managed multiple projects and events that increased the brand visibility and engagement, such as the vivo IPL 2020 and the vivo Flagship Series launches. I have also demonstrated my expertise in content planning, creating and delivering impactful and innovative brand experiences that connect with the customers and drive business growth. I have a Master of Business Administration degree in Marketing from NSHM Knowledge Campus, where I gained a strong foundation in business, management, and marketing principles and practices. I also have a Bachelor of Commerce degree from University of Calcutta. I am passionate about learning new skills and exploring new challenges in the dynamic and competitive telecommunication and plywood industries. I am always eager to collaborate with diverse and talented teams to achieve the best results.