Monica Thomas

Background

About Monica Thomas

15 years in, and the thing I'm most proud of isn't a campaign — it's the moment a team I built figured out how to do in two days what used to take two weeks.I'm a creative director who sits at the intersection of brand, performance, and AI. I've led brand at Cash App, rebuilt creative operations at Harness, and helped companies like Peloton, McAfee, and HelloFresh make work that actually moves numbers — not just eyeballs.What makes me different: I don't just art direct. I architect how creative gets made. I've eliminated shoot dependencies with AI photography, cut production timelines by 67%, and built AI-first workflows that let lean teams punch way above their weight. I know which tools matter and which ones are hype — because I've actually used them.But the strategy is only as good as the story. I build brands people genuinely care about, across every channel, in a voice that holds.I'm a marketer's creative. Let the technology handle scale — I'll handle the rest.