Monique Chmiel

Background

About Monique Chmiel

I am a marketing operations expert with 14+ years of experience managing, leading, and optimizing complex marketing systems for B2B and SaaS companies. Industries I’ve had the pleasure of working for include cybersecurity, data protection, pharmaceutical, clinical development, real-time analytics, generative AI, machine learning, and ABM marketing platforms. I have successfully migrated, integrated, and enhanced marketing tech stacks, designed and implemented nurture streams, lead scoring models, reporting and lead attribution strategies, standardized email and landing page templates, set repeatable marketing processes to ensure database quality and mailability, understood and documented the buyer journey in playbooks, trained and mentored marketing staff, collaborated with global teams and key stakeholders, maintained compliance and security standards, and helped identify where marketing can have the most impact from acquisition to expansion. My objective is to help marketing teams reach (or surpass) their targets, revenue goals, and scale for growth leveraging data-driven insights and innovative solutions to bridge the gap between marketing and sales. PS ~ Did I mention that I also have a strong graphic design and coding background too? I spent my early years working for an advertising agency. I learned how to offer strategic objectivity and transformational creative for clients, design impactful campaigns to promote and sell products/services, and collaborate with internal team members and marketing managers. Coding evolved naturally for me as I worked with other developers and helped implement websites. This technical skill meshed well with my design talent and transcended into beautiful email and landing page campaigns. Skills: Marketing Operations, Marketing Strategy, Marketing Automation, Marketo, HubSpot, Marketing Cloud, Salesforce, Lifecycle Management, Integrated Marketing, Leadership, Project Management, Documentation, Training & Mentoring, Campaign Execution, Campaign Management, Launch Experience, Digital Marketing, Email Marketing, Landing Pages, Tech Stack Management, Communications, Collaboration, Data Management, Data Analytics, Social Media Marketing, Paid Ads, SaaS, B2B, Prospecting Future Accounts, Personas, Typeform, Monday.com, Asana, Microsoft Excel, Zapier, DemandBase, ZoomInfo, GTW, BrightTALK, Outreach, Salesloft, Unbounce, DemandTools-Validity, RingLead, Google Analytics, CSS, HTML, Javascript, SEO, CMS Management, WordPress, Drupal, Adobe Creative Suite, Figma, Creative Direction, Branding & Identity, Salesforce Admin