Monique Yaffe

Background

About Monique Yaffe

20+ years in both Marketing & Sales disciplines, focused on the strategic development of businesses, brands and retailer relationships; that has translated into organisational competitiveness and commercial top-line and bottom-line growth for blue chip global businesses such PEPSICO, Kimberly-Clark, GlaxoSmithKline and Cadbury/Mondelez. Having held four Directorships at Board level across large businesses; from Sales Director to Chief Marketing Officer, representing both global and local FMCG brands, I have a unique blend of developed and developing market experience and well-round commercial acumen. I am well versed in both B2C and B2B FMCG industries, leading turnaround & transformation strategies, developing marketing and sales strategies across channels, leading route-to-market initiatives, understanding & influencing consumer and shopper behaviour, re-positioning a brand locally & internationally, developing a brand’s corporate identity, elevating customer experience, analyzing complex data & identifying strategic insights, P&L management and guiding M&A opportunities. I have a passion for people development, leading diverse teams of varying sizes and geographically spread. I believe in leading through others and producing engaged high performance teams. I have participated in Mentoring programs, Diversity forums, assisted in the development & implementation of Woman in Leadership programs, guided EVP thinking and social impact strategies.