Monisha S Patham

Background

About Monisha S Patham

As a marketing professional with a strong foundation in both strategic research and campaign execution, I bring a blend of analytical thinking and creative problem-solving to every opportunity. Most recently, I interned at Inflow Technologies, where I led market research initiatives for HPE GreenLake. This included studying competing OEM cloud offerings, engaging with channel partners across geographies to gather feedback, and identifying key pain points. I consolidated insights by segmenting data based on partner tiers and regional parameters, helping shape targeted engagement strategies to boost partner satisfaction and solution adoption. Previously at Dentsu Aegis Network, I spent over two years managing omni-channel campaigns for top-tier B2B tech brands including AWS, Intel, Salesforce, Red Hat, and Toshiba. I played a pivotal role in planning and executing data-driven media strategies, conducting competitive market research (especially for Intel), and delivering award-winning campaign results — including a Silver at the ET Brand Disruption Awards. I’m passionate about translating market insights into actionable strategies and driving business outcomes through impactful marketing solutions. Currently pursuing my PGDM in Marketing & Business Analytics at ISB & M Pune, I'm keen to further explore the intersections of tech, strategy, and customer experience in my next role.