Seniority
Other
Department
Other
Location
Mumbai
Industry
Banking
Company size
35K
Contact information
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m•••••••@dbs.com
Phone
5 credits+91 ••• •••• ••••
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Background
About Monjoy Pathak
Marketing professional with 20 years of core brand and marketing experience, across international and domestic markets. Catering to both business-to-consumer (B2C) and busi- ness-to-business (B2B) segments. Work profile includes/included digital performance market- ing (Display, SEM, SEO, Social & Mobile), ATL brand campaigns (TV, Radio, Print), BTL activa- tions, events and consumer behaviour research across markets. Additionally, project lead for digital transformation, user interface/usability study and marketing automation projects to develop engaging and seamless acquisition and transaction journeys.Currently with DBS Bank India, Mumbai16 years 10 months in ICICI Bank Ltd, Mumbai2 years 5 months in Sodexo SVC India Pvt Ltd, Mumbai2 years 10 months in Thyrocare Technologies Ltd, Mumbai8 months in Wockhardt Ltd, AssamSpecialties: Performance & Growth Marketing, Digital Marketing, ATL, BTL, Brand Management, Product launch, Customer's online transaction flow mapping, UiUx strategies, Re-launch, Mobile Marketing, Event Management (International & Domestic Events), SEM/SEO/SMO Strategist, Web Analytics, transaction website designing and strategy, Media Planning, Keyword Research, Landing Page optimisation, Multivariate Testing, CRM - trigger mapping, Direct Marketing, Email Strategy
Decision-makers
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