Monte P.

Background

About Monte P.

An Accomplished Commercial Leader and Branding Strategist with a unique background in business and law. A creative problem-solver who consistently exceeds performance targets with direct accountability for building and leading high-performing teams; C-suite consultations and solution delivery; strategy development and tactical execution. Leverages a depth and breadth of experience in pharmaceutical commercialization across disciplines (e.g, strategy, marketing, medical education, market access, field leadership, patient services, and market access) and product lifecycle stages (i.e, lab to life) to consistently exceed expectations. Depth of experience providing legal counsel to emerging biotechnology companies on promotion compliance; HIPAA and data privacy issues; Sunshine Act Reporting; fraud and abuse. Provides oversight of contract negotiation and drafting to address dynamic client resource needs. Employs deep commercial expertise to collaborate with emerging and established health plans and providers to build and scale innovative new businesses, and “get marketing right” to competitively differentiate in commoditized markets. A data-driven decision maker who is known for strategic, creative problem-solving- the go-to person for "sculpting fog". Specialties: •P&L MANAGEMENT •BRAND MANAGEMENT - Marketing; New Product Launches; Branding & Positioning; Campaign & Message Development; Cultural Marketing; Financial Management; Agency Management; Media Planning and Market Research. •MARKETING STRATEGY - New Product Development; New Product Launches; LOE Planning; Lifecycle Management; Annual Brand Planning; Brand Acceleration; Competitive War Gaming; Omnichannel Strategy; Labeling Negotiations •ANNUAL BRAND PLANNING - Strategy: Situation Analysis, Market Definition, Target Product Profile Testing, SWOT, Patient Journey, Business Opportunity Prioritization, Brand Positioning, Strategic Imperatives, Critical Success Factors; Tactical Planning & Execution and KPIs, including contingency plans. •LEGAL - Promotional Copy review; Commercial contracts; Regulatory; Compliance; Data Privacy; Alliance Management. •COMMERCIAL OPERATIONS •TEAM LEADERSHIP & DEVELOPMENT •US HEALTHCARE AND REGULATORY COMPLIANCE •HEALTH PLANS: Employer/Group; Medicare; Medicare Advantage; Medicaid; and ACA My therapeutic areas of expertise include: Immunology, Oncology, Virology, Infectious Disease, Vaccines, Neuroscience, Cardiovascular, Metabolic Disease, Women’s Health, Respiratory, Biologics, Cell and Gene Therapy, Ophthalmology, Rare Disease and Medical Devices