Morgan Cole

Background

About Morgan Cole

Managing campaigns is a lot like planning an adventure. You pick an objective, map the route, pack your gear, assemble your team, and then adjust when the trail throws something unexpected your way. That’s the mindset I bring to brand strategy and content creation. Throughout my career, I’ve combined strategic thinking with creative storytelling to build campaigns that move people. Most recently, I've been leading the creative studio at adidas Running, where we focus on making content that feels personal and relatable, even at a global scale. We don’t just create for the sake of it. We build stories that resonate, campaigns that stick, and brand experiences that make people want to move. When adidas Running partnered with Red Bull for Wings for Life and crafted campaigns around the BMW Berlin-Marathon, we focused on telling stories that athletes would actually care about. The result? We brought in more than a million new users and boosted engagement. It wasn’t just about pushing content. It was about putting the consumer at the center of everyting we do. Before that as a senior project manager at adidas, I managed brand activation campaigns that did more than just hit metrics. I made sure our approach kept creativity flowing while staying strategic. We reimagined how to plan and produce content, cutting down turnaround times while keeping the storytelling sharp. My approach is straightforward. Start with a strong concept, ground it in strategy, and see it through with relentless focus. Whether I’m leading a creative team or figuring out how to tell the next great brand story, I’m always looking for ways to make an impact. When I’m not in front of a screen brainstorming the next campaign, you’ll find me on the trail, grinding up a climb, or figuring out the best way to tackle a tricky descent. I'm currently looking for a new challenge. If you think I might be someone you and your team would want to work with, check out my website (linked above), my experience below, or drop me a DM.