Morgan Frazier

Background

About Morgan Frazier

I’m an innovative Brand/Graphic Designer with ten years of success managing high-profile creative projects, consistently delivering on time, under budget, and above expectations. Spearheading strategic planning/execution, marketing, and print/digital design for industry leaders such as Upside and The George Washington University, I am known for continually expanding brand identities while delivering strategic brand guidance. I am incredibly passionate about conceptualizing, prototyping, and executing engaging brand and marketing experiences. With a strong focus on continuous improvements, I am highly skilled in visual identity, typography, illustration, and iconography. I am also adept at collaborating with designers, engineers, and content design/marketing departments to define and ensure a coherent brand expression. Additionally, I possess strong academic qualifications, including a Bachelor of Fine Arts in Graphic Design from Maryland Institute College of Art. A few recent accomplishments: Demonstrated track record generating 20+ new project opportunities and a 15% YoY referral increase by offering high-quality designs and exceptional customer service. Commended by executive leadership for driving 415% growth in Instagram followers, 120% in Twitter followers, 30% in LinkedIn followers, 10% in the email click-through rate, and 20% in printed mailer success via an updated design style, marketing campaigns, and A/B testing. Outstanding success boosting likes, followers, and interactions 35% over 6 months with the most used Instagram face filter reaching 1M impressions with 110K captures. In my free time, I enjoy gardening, painting, drawing, hiking, and running. I am also an active member of my community, previously volunteering at AIGA and the MICA Alumni Panel. Specialties, Expertise, & Attributes: Brand Experience, Product/Graphic Design, Brand Guidance, Strategic Planning/Execution, Conceptualization, Prototyping, Visual Identity, Typography/Palette, Illustration/Iconography, Product Launch, Digital Transformation, Design System-Thinking, Social Media, Print/Digital Design, Art Direction, Marketing, Hand Lettering.