Morgan Hardy Risbeck

Background

About Morgan Hardy Risbeck

As a Marketing Product Owner at Tranzact, I own strategy and delivery for our Life and Medicare Supplement websites. I partner with paid digital marketing, CRO, and business teams to uncover opportunities, solve problems, and improve performance. My marketing background gives me insight into customer behavior and campaign strategy, while my product ownership responsibilities ensure those insights translate into measurable results.I also manage the development resources supporting our sites. I am responsible for backlog grooming, writing acceptance criteria, roadmap planning, and prioritization—ensuring the right work is delivered at the right time to meet both user and business goals.With over 8 years of experience across compliance, marketing, and product ownership, I have a proven ability to take projects from vision to launch, streamline processes, and foster collaboration across teams.Alongside my corporate role, I am the founder of M.R. Event Folk, a boutique event planning and balloon styling business. From balloon installations to fully themed celebrations, I design immersive experiences that let clients focus on what matters most—the moment.Across both roles, I am driven by turning ideas into impact—whether that means optimizing a digital funnel or crafting a memorable event backdrop. Core strengths:Marketing product ownership & agile deliveryBacklog grooming, acceptance criteria & prioritizationWebsite strategy, CRO & GA4 analyticsEvent planning & experiential designCross-functional collaboration & creative problem solving