Moritz Michels

Background

About Moritz Michels

I am currently exploring new, exciting avenues in the world of sports business - more to come soon. With almost 5 years of experience in the sports business at the leading global sports marketing agency SPORTFIVE, I have extensive experience in strategic management (with tools such as vision, mission, values, AKVs & especially OKRs), finance (forecast, re-forecast, financial statements, balance sheets etc.) and account management, having worked both strategically as an executive assistant and operationally as a brand activation manager on clients. I have worked creatively and conceptually on several large pitches for brands such as Porsche, Budweiser, Adidas and UEFA (for the tender of the official hospitality program for UEFA EURO 2024). I was instrumental in the strategic set-up of the 2024 Hospitality Experience in Frankfurt am Main - the official hospitality provider of UEFA EURO 2024. Previously, I worked in the Partnership Management Team of the Special Olympics World Games 2023 and was Key Account Manager for clients such as Procter & Gamble, Bolt, Unzer, DHL, Sanofi, INTERSPORT, Zalando, OTIS, Rosterfy, Curacon and many more. Most recently, I was the lead project manager on a large strategy and consulting project for the Swiss Football League (SFL) to optimize the positioning and marketing of the league as well as account manager of PlutoTV, the 2024/25 Champions and Cup Sleeve partner of Borussia Dortmund helping the sponsor to implement their rights catalog and develop creative ideas for their ticketing activation.