Morshed Alam
Brand Manager at Cavinkare Bangladesh
Based in Dhaka, Bangladesh
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Seniority
Manager
Department
Advertising & Marketing
Location
Dhaka
Industry
Consumer Goods
Company size
29
Contact information
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m•••••••@cavinkare.com
Phone
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Background
About Morshed Alam
As a seasoned FMCG marketer with 9+ years of experience in brand and marketing, I have built and grown great brands like Fair And Handsome, Boroplus, Chik, HE, Indica Easy, Nior, in skin care, hair care, personal care, cosmetics, hygiene & toiletries categories and at reputable organizations, such as CavinKare, Emami, Robi & Remark. I have a proven track record of translating marketing insights into meaningful strategies, launching new products & innovations, managing P&L, brand strategy, communication and leveraging digital marketing know-how to achieve specific business objectives. As a Brand Manager at CavinKare, I oversee the marketing and performance of several brands in the hair care, skin care, and personal care categories, such as Chik, Indica, Nyle, Fairever, and Mr. Cool. I have successfully relaunched, introduced, and communicated the value propositions of these brands to the target customers, resulting in increased sales, margins, and market share.
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