Moulina Kumar

Background

About Moulina Kumar

15+ years of experience in Brand Marketing, Creative Strategy, ATL/BTL/Digital Campaigns, PR & Media and Retail Operations at some of Kolkata's best known brands. Piloted award winning advertisement strategies, IPO enrolment, customer experience programs, CSR, business transformation projects and retail expansion drives in past roles. Currently heading East Region's Marketing and CRM at Malabar Gold & Diamonds, world's 6th largest jewellery brand, with vigorous marketing and store expansion plan in Eastern India. Previously managed pan India marketing for Senco Gold and Diamonds, one of the leading jewellery brands in India with annual marketing spends around Rs.100 crores. Featured in "Outlook" magazine as leading women marketer in Kolkata. Brand Management Skills Strategic Brand Development- Expertly crafts and executes brand strategies across diverse industries. Consistently elevates brand positioning and market presence. Integrated Marketing Campaigns- Designs and implements 360-degree marketing initiatives. Seamlessly integrates ATL, BTL, and digital channels for maximum impact. Celebrity Management- Extensive experience in collaborating with high-profile brand ambassadors from Mumbai, Kolkata, Bhubaneswar and Guwahati. Track Record of Success Store Launches- Orchestrated 56 successful store openings in the last 5 years. Ensured seamless execution and maximum brand visibility. Advertising Campaigns- Spearheaded 179 impactful advertising campaigns. Consistently achieved brand objectives and exceeded performance metrics. PR Initiatives- Managed over 200 PR campaigns. Generated positive media coverage and enhanced brand reputation. Brands- Launched over 17 brands. Key Professional Skills Creative Leadership- Inspires teams to produce innovative ideas. Fosters a culture of creativity and out-of-the-box thinking. Strategic Planning- Develops data-driven marketing strategies to achieve business goals. Analytical Prowess- Proficient in Google Analytics and social media metrics. Translates data insights into actionable marketing strategies. Versatile Industry Experience Jewelry and Luxury Goods- Elevated brand presence for prestigious jewelry brands. Implemented successful marketing strategies in competitive luxury markets. Hospitality and Lifestyle- Managed marketing initiatives for upscale hotel groups. Created compelling campaigns to attract high-value clientele. Technology and Sustainability- Led marketing efforts for solar technology companies. Developed strategies to promote eco-friendly products and initiatives.