Mridu B.

Background

About Mridu B.

As a seasoned professional I lead comprehensive initiatives in Digital Marketing and Marketing Operations aligning with corporate vision to craft sustainable strategies and actionable plans. My expertise spans various facets including: Strategic Leadership: Overseeing all aspects of Digital Marketing and Marketing Operations. Interpreting corporate vision to formulate strategies that drive growth. Proactively managing channel partnerships and identifying innovative marketing avenues. Successfully enhancing both new sales and repeat business volumes. Team Management: Demonstrated proficiency in team management and contingency planning. Collaborating with cross-functional teams to achieve common objectives. Financial Acumen: Formulating budgets with clear Key Result Areas (KRAs) and Key Performance Indicators (KPIs). Utilizing metrics such as MRR ARR ARPU ACV/LTV CAC DAU/MAU and more to measure and adjust strategies for optimal results. Product Marketing: Coordinating end-to-end product marketing processes including development launch and automated marketing through drip campaigns. Optimizing Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) funnels. Technology Proficiency: Leveraging tools like JIRA Software Automation GitLab and Azure DevOps for efficient project management. Expertise in Marketing Automation Platforms including CleverTap and Marketo. Digital Marketing Expertise: Implementing App Store Optimization strategies and leveraging programmatic channels and performance marketing. Proficient in Social Media Marketing Paid Advertising and Google SEO and Ads. Data Analysis and Modeling: Conducting thorough MIS & Analytics Analysis and Financial Modeling to inform decision-making. Brand Management: Executing strategies for Brand & Reputation Management. My commitment to excellence combined with a dynamic skill set allows me to drive impactful results in the ever-evolving landscape of digital marketing.