Muhammad Babar

Background

About Muhammad Babar

Highly accomplished, data-driven Digital Marketer with 10+ years of broad career history in digital marketing management on large-scale projects in the Middle East. Proven experience across multiple verticals in B2B and B2C, including Construction, Heavy Equipment, Digital Marketing Agency, Telecom, Healthcare, Oil & Gas, and Retail, with in-depth knowledge of the digital marketing ecosystem. Versatile and adept professional leveraging digital data across multiple platforms to develop digital strategies with a high ROI. Proficient at establishing advanced marketing methodologies, MarTech stacks, Automation, Tracking, and Multi-channel attribution. Extremely keen on bringing new perspectives into important work processes that drive improved efficiencies in operations. CORE COMPETENCIES: Digital Marketing Strategy | Digital Ecosystem Management | Marketing Automation | E-commerce | Social Media Marketing | Content Marketing & Strategy | Search Engine Marketing | Email Automation | Paid Advertising | Digital Asset Management | Data Analysis and Visualization | Digital Analytics | Affiliate Marketing | CRM TECHNICAL SKILLS: Web Analytics – Google Analytics 4 and Search Console Online Visibility and Marketing Insights – SEMRush Email Automation – Pardot, Active Campaign, Mautic User Behavior Analysis – Hey Oliver and Lucky Orange Insights and Data Visualization – Excel and Microsoft Power BI Search Engine Ads – Adwords and Microsoft Ads Social Media Advertising – Facebook and LinkedIn Ads Social Media Management – Hootsuite Affiliate Marketing – Partnerize CRM – Salesforce Digital Signage – Hikvision RELEVANT LEARNING: Blockchain | Metaverse | Artificial Intelligence