Muhammad Bagir

Background

About Muhammad Bagir

I’m a Creative and Industrial Designer by education, with over 15 years of experience in furniture, home care, office supplies, and packaging design across FMCG, B2C, and B2B markets. I take a process-driven approach to creating design solutions that balance business objectives, user needs, and manufacturing feasibility. My work integrates multiple design disciplines to deliver creative, practical, and impactful outcomes. I’m actively involved in design research and consumer immersion—building product roadmaps through design strategy and systems thinking, and bringing them to life in collaboration with cross-functional teams across R&D, Innovation, Global Teams, CMI, Marketing, and Engineering. Currently, as Head of Design, I provide strategic leadership and direction for the company’s design function—overseeing the team, setting creative vision, and ensuring that all design efforts align with business goals and brand identity.