Muhammad Haris

Background

About Muhammad Haris

Marketing & Sales Strategist | Data-Driven Campaigns | Brand Storytelling | TEDx Speaker With hands-on experience at leading organizations like PepsiCo, PC Financial, and Global Axis, I specialize in blending marketing strategy, data insights, and field execution to drive business growth. My career spans everything from merchandising optimization and campaign automation to client acquisition and consumer behavior analysis—always with a customer-first mindset. Currently, I’m working as a Route Sales Representative at Frito-Lay (PepsiCo) where I lead merchandising strategy across 20+ retail stores, driving a 10% sales increase through product visibility, promotional execution, and market insights. Prior to this, I supported data-backed marketing initiatives at Global Axis Immigration, streamlining campaign reporting and boosting engagement using tools like Power BI, HubSpot, Looker Studio, and Trello. I’ve also had the honor of delivering a TEDx Talk, where I shared ideas around innovation, mindset, and navigating the modern professional world—an experience that sharpened my communication skills and solidified my passion for public speaking and thought leadership. 🧠 Key strengths: Performance marketing & sales enablement Cross-functional leadership & CRM optimization Data visualization & campaign intelligence In-store branding, merchandising & consumer research Tools: Salesforce, Power BI, SQL, HubSpot, Canva, Google Analytics Academically, I hold a Master of Management from Trent University and a BBA in Marketing. I combine business acumen with creative storytelling to turn insights into action and build brands that connect and convert. Let’s connect if you’re looking to collaborate on growth-focused marketing, customer engagement strategies, or high-impact campaign execution.